
What if people are not part of the business
– but the very essence of it?
People Are Business
In times defined by relentless uncertainty, technological upheaval, and global crises, the survival of businesses depends on one truth: without empowered, valued people at their core, they will fail. Now is the time to lead with humanity, because people aren’t just part of the business - they are the business.
But beneath the surface, something deeper is happening: Fatigue. Disconnection. Quiet resignation. A longing for something more human.
We see organisations losing their numbers — and their soul. We see people leaving their jobs — and their sense of belonging.
The Situation: A World in Permanent Crisis
We’re not in transformation. We’re in transformation fatigue.
76% of employees report emotional exhaustion or burnout
50% of the global workforce is actively seeking new jobs
Only 21% feel engaged at work, many have silently resigned
Gen Z demands purpose - and walks away when it’s missing
Innovation rates have dropped by 60% in Fortune
500 companies
Mental Health costs are one of the top 3 cost drivers in organisations
THE SOLUTION
People Are Business
We champion the transition from treating employees as human resources to recognizing them as the essence of business success.
OUR FOUR CORE DIMENSIONS
Purpose. Values.
Leadership. Community.
Together, they create the foundation for a sustainable future for every organisation.
Reinventing the essence of organizations
Reinventing the essence of organizations
-
Where culture doesn’t burn out — it builds up in a sustainable way.
-
Where leadership isn't about control — but empowerment.
-
Where work feels less like survival — and more like alignment.
-
Where companies we work in become communities we live in.

Our mission is to bring people back into the centre
— because people are the essence of success.
OUR APPROACH
From Within to the World
True transformation begins inside. Not in strategy documents — but in how people show up. Sustainable transformation in people requires Inner work on all the 4 empires:
BODY: The physical empire. For not burning out your company.
MIND: The intellectual empire. AI is redefining what we need to learn.
HEART: The emotional empire. Every decision is emotional.
SOUL: The divine empire. Intuition is our human superpower.
Who We Are
People Are Business is led by three women — coaches, facilitators, leaders — who have walked through organisations from the inside, and now choose to walk alongside them, differently.
TATJANA
Coach and Entrepreneur, combining business acumen with spirituality. Holds space for transformation with depth and presence.
LENA
Bridge between ritual, nature, structure and soul. Creates spaces where people remember who they are — and feel safe doing so.
GELI
Decades of leadership across Europe. Practical, bold, warm. Holds complexity with clarity and brings energy into motion.
We don’t just talk about transformation. ↗ We live it. Every day.
We don’t just talk about transformation. ↗ We live it. Every day.
The results of our work
-
The identification and integration of every single employees’ best contribution leads to an environment of outstanding results.
-
A clear company identity leads to customer loyalty. The clearer the purpose of a company, the stronger the customer commitment.
-
Self-responsibility and employee commitment leads to fast problem solving, speedy decision making and a decreased need for managing people.
-
A work environment where everyone feels respected and has a sense of belonging doesn’t feel like work anymore.
-
Employees develop an intrinsic willingness to drive success, which is born out of self- responsibility and being part of a community.